The transition to an ‘experience economy’ continues to flourish and intensify. One’s ‘memory’ of the experience has become the product. Wineries are no longer selling wines. They’re asking people to visit them and have the opportunity to interact with the brand. Perhaps these people will purchase wines on the spot, perhaps they’ll purchase wines when they get home. But the important objective is for the memories of these interactions to become embedded in their brains.
The Winery aims to promote wine tourism inside an area and nearby tourist attractions such as cities, art and cultural attractions, its typical local food, the incoming facilities and all those small and large firms who intend to increase and promote their brands abroad, introducing them to tourists, distribution networks and final consumers.
The Winery is created by Carlo Mameli Industrial Video Production, a production company based in Tuscany, Italy.
The main target of Carlo Mameli Industrial Video Production has always been to enhance and promote the work of firms and the Italian excellence throughout the most important markets for made in Italy products. With more than 20 years of experience in this sector, we have realized documentaries, TV productions, Web TVs, industrial videos and air filming in 4K and Ultra HD.
The Winery offer a concrete abroad promotion of Wine and food producers, Accommodation facilities, Restaurants and Small Retailers, Private and Public institutions, and Consortiums.
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